"Empty Faces" - Reverse Polarrity

Hardcore act Reverrse Polarity (yup, that’s an extra R there) impressed us with their rendition of ‘Bittersweet Symphony at the Launchpad eliminations, but seemed to lose steam with their own material in the rest of the elim shows. They are the winner among the final three bands in the competition along with Cassini’s Division and favourites Faridkot.

The band is giving away the song ‘Empty Faces’ as a free download. In its essence, it’s the song we were hoping Reverrse Polarity wouldn’t be after seeing them live. Vocalist Gaurav Kataria is nowhere as gripping as he is live, and the entire song comes off as too forced with lyrics like “Faces/The faces are taunting me/These empty faces”.

Reverrse Polarity on MySpace

Download: ‘Empty Faces’ - Reverrse Polarity

Khooni Murga - Dedicated to all rockers!!

Workshop Debut album KHOONI MURGA released on May23

Demonstealer Records is proud to announce the signing and album release of the band‘Workshop’, India’s only funny man band.

Their debut album titled ‘Khooni Murga’ (which in English means ‘Murderous Cock’) is released on 23rd May features a whopping 10 tracks of musical masturbation and a laugh riot thrown in for good measure. The album features songs primarily in English as well as in Hindi but flavored with a few local Indian languages as well.

Tracklist:
1. She Folked Up My Jazz
2. Pudhe Sarka (Means Go Ahead in Marathi)
3. Chhati Ke Saath Panga (Song about large breasts and a bandit queen)
4. I Came
5. Garba Gandu (Garba is a kind of dance and gandu means ass)
6. How To Make A Demonic Omelet
7. Kothai Doro Cho ( In Bengali and it means ‘Where you Running To?’)
8. Bunty Aur Malika Sherwat (Parody on a Bollywood Movie)
9. Cookie Monster
10. Khooni Murga (English Translation: Murderous Chicken)

That’s not all, the album also features a FREE DVD with it featuring over 2 hours and 20minutes of footage including recording blogs, music videos, photos, interviews etc etc..

you can reach to them @ workshopband@gmail.com

You can meanwhile also preview 4 songs from the album on

www.myspace.com/workshopindia

& www.myspace.com/demonstealerecords

Top 10 Unbelievable Vintage Cigarette Posters

This week, President Obama signed the Family Smoking Prevention and Tobacco Control Act – an act which outlaws flavored cigarettes (like clove) and the use of terms such as “mild” or “light”. There is definitely irony in this as Obama is known to smoke. In memory of yesteryear when cigarette advertising was everywhere, we have compiled this list of amusing (and probably shocking to many people) vintage cigarette posters. Many of the images were sourced from WellMedicated – a link is at the bottom and we recommend you visit the site for more vintage posters (not just smoking-related). As always, click the image for a larger version.

10

My Throat Is Safe…

Her throat may be safe but she looks like she has scarlet fever!

9

Smoking For Equality

For those who don’t want to click the image, it says: “Women began to smoke, so they tell me, just about the time they began to vote”.

8

Blow In Her Face

I am not sure that “blowing” in your girlfriends face is going to get you very far…

7

Lead Women Around

How many women here would fall in behind a guy who smelt of stale smoke?

6

Doctors Smoke Camels

It is in fact true that in the past many doctors would “prescribe” smoking to pregnant women as a safer alternative to medicines in the control of blood pressure.

5

More Doctors…

You have to love the urgency in this poster as the doctor is woken in the early hours of the morning to deal with a cigarette crisis.

4

Elementary…

I think they screwed up with this ad – he looks more like a demon than a happy smoker to me.

3

Happy Chesterfield Christmas!

I must confess, as a smoker I would appreciate these for Christmas – especially at today’s prices!

2

Cowboys and Indians

Not just a smoking ad – but a racial stereotype! God knows how this was meant to entice people to take up the habit.

1

Doctors of Morale

Here is a doctor in the field who not only boosts your health – he boosts your morale: with a pack of camels!

Bonus

Clowns…

Okay – this one isn’t funny – it’s bloody scary!

Bonus 2

Nazi Anti-Smoking Poster

Believe it or not, the Nazis were the first to launch nation-wide anti-smoking campaigns. The translation of this poster is: “Attack vices rather than complain about ‘burdens.’ 2 million KdF cars [the Volkswagen] up in smoke. Excessive use of tobacco costs the German people 2.35 billion marks annually, enough for around 2 million KdF cars, or enough gas for those cars to drive 50 billion kilometers (not million, dear proofreader)! We need to rationalize our people’s economy!”

Cheers!

Channel V launch pad - It's Rocking again!

The third season of Channel V’s Launchpad reality hunt show has been kicked off.
Channel V Launch Pad 3 reality show

In January 2009, bands were called for auditions from all over the country. Finally seven bands, Faridkot, Reverse Polarity, Cassini’s Division, Blank Noise, Workshop, Circus, and Prachir, were shortlisted. These seven bands entered the House of Rock on February 7, 2009, where they will stay for ten days and perform challenging tasks to win the contest.

During the ten days, the bands will be totally disconnected from the outer world. The seven bands will be trained and mentored by Vishal Dadlani and provided a jam room to make their music.

On his stay in the house, IP Singh, vocalist of Faridkot commented, “It’s good being here, it’s definitely better than working at the office, and we are doing what we like here - making music.”

Faridkot have also been nominated for the Jack Daniel’s Rock Awards to be held in coming weeks for their song Madhav. ” I don’t think we’ll be able to attend that,” Singh said.

One of the tasks given to the seven bands on Day One was to voluntarily pick out one word and make a song out of it in ten minutes. Songs were made on words like Mummy (Faridkot), Pappu (Prachir), Waxing (Cassini’s Division), Bra (Reverse Polarity), Boyfriend (Blank Noise), 420 (Workshop).



There are some band members who have to sit for exams in a few weeks time. Despite that they are completely focused on their music.

The bands will also perform three gigs at the Blue Frog, on February 2, 5, and 9, 2009. They will be judged by a jury comprising Vishal Dadlani, SHAA’IR + FUNC, Ashutosh Phatak, Dhruv Ghanekar, Shekhar, and Raghu Dikshit.

The band that wins the Channel V Launchpad 3 reality show will get to cut an album, secure a record label deal, publish their photo on the cover of Rolling Stone magazine, and shoot a music video with Channel V.

Faridkot, Cassini's Division and Reverse Polarity were the three finalists of Channel [V] Launch Pad's newest season. Reverse Polarity unexpectedly triumphed at the talent hunt, while the crowd swayed to Faridkot's tunes.

The Launchpad was special this year for another reason - not only the English bands but also the regional bands were featured. It was a 'Concert for Change' wherein all the social issues including voting, terrorist attacks, political issues were raised. The high point was that, Channel V partnered with BigAdda.com, the Reliance ADAG social networking website, to promote the show.

After the bands performed, there were performances by Anoushka Manchanda, Raghu Dixit, Bappi Lahiri and Kailash Kher.

Bappi Da and Raghu announced their upcoming albums whereas Kailash premiered 'Kailasa Chaandan mein',the third album of Kailasa which is to be released in June. He sang two tracks from his new album, apart from his old hit numbers like, Teri Dewani and Bum Lahiri.

It was really astonishing to witness Lahiri perform at a youth concert, and have the youth swaying to his restructured disco numbers. Bappi Da's son Bappa was on the drums, working in tandem with Bappi's hit disco tunes.

And the winner for channel V launch Pad Season III is Reverse polarity. Song they played on final concert was JOHNY - HORNY , BRA.

However from the curent bands, Reverse Polarity and Faridkot are worth the money. RP have a great drummer and cheeky lyrics. Their song ' Johnny Horny' is worth a laugh and must be heard. Their lead singer is naughtylicious! :P

Individual and group leisure activities

People more highly endorsing a sense of belonging tend to be heavily involved in individual and group leisure activities with others. In other words, they search for activities that enable them to fulfill their important values or needs. Consumers endorsing fun and excitement in life apparently desire more exciting media, such as police dramas, and engage in more exciting activities, such as sports like jogging and skiing. Conversely, those who more heavily stress security seem to like passive activities more, such as watching sporting events and having hobbies, and they have different media preferences.

Both the Rokeach Value survey and the List of values can prove helpful to the marketer in understanding important consumption facets. Knowing that consumers who endorse certain values more highly than other values have different lifestyles may be extremely useful in determining promotion appeals, product positioning and design, channels of distribution, and pricing approaches. In market segmentation decisions, Knowledge of personal values can significantly enhance demographic understanding. For example one study involving a national chain of family restaurants and its leading competitor found that brand preference was not differentiated with respect to demographic characteristics of consumers who ate at both chains and had a stated preference for one or the other. However, market segments based on value orientations of these fast food restaurant customers did reveal differences that related to consumers’ Brand preferences. This kind of information is useful in designing effective advertising campaigns and developing products with salient products attributes, thereby enhancing the competitive posture of the brand. Values have also been also been found to relate to contributions to charitable causes to help explain automobile importance ratings, to predict mass media usage, and to relate mass media vehicles to promotional messages. However, more research is needed on the subject of values as they relate to purchasing behavior. There is still much disagreement on how widely and how intensely values must be held among consumers. A greater understanding is also needed on the origins and consequences of values. In addition, more research is necessary to understand cultural value influences cultural value on consumer behavior across a broader range of products than has so far been investigated.

Several companies are pursuing such a goal of broadening the application of consumer values to understanding the behavior of users of a wide range of products. For example, SRI International combines value and lifestyles (termed VALS) information with available demographic data. The purpose is to create a general psychographic that can be used to understand consumers of a variety of products, from deodorants to television sets.

After over a decade of research into consumer values and lifestyles, SRI has created VALS 2 which identifies eight types of distinctive behavior and emotional makeup that it is held to constitute specific market segment. The five major categories and their subcategories are identified as representative demographics of these consumer segments. The typology is built on two dimensions. The first, self orientation pertains to the patterns of attitudes and activities that help people reinforce, sustain, or even modify their social self image. Principle oriented consumers are guided in their choices by their beliefs or principles rather than by feelings, events, or desire for approval. Status oriented consumers are heavily influenced by the actions, approval, and opinions of others. Action-oriented consumers are guided by a desire for social or physical activity, variety, and risk taking

The second dimension resources involve the capacities and means that enable to act on their desires and decisions. This dimension is a continuum ranging from minimal to abundant. It encompasses education, income, health, self confidence, eagerness to buy intelligence an energy level. Resources generally increase from adolescence through middle age, while they decrease with extreme age, depression, financial reverses, and physical or psychological impairment.

Based on information gathered by SRI on dozens of products the VALS 2 program appears to have much usefulness for understanding the activities, product purchases and media habits of each category of consumer.

Researchers involved with the LOV system claim that it work better than does VALS while VALS researchers claim that their system is preferred over LOV as a segmentation basis. Nevertheless, SRI’s pioneering work on the values and lifestyles of consumers has achieved much notice and success within the business community